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BAAMS® Driver ProfileMotivationMotivation moves a person to action. It involves the will to channel the psychological forces or energy in a particular direction and to use ability to achieve particular ends. The skill of looking up ahead depends on the driver's motivation to choose to do so and their awareness of the risks or hazards that looking ahead may detect. A driver may be motivated to comply with a road law if a police officer is in the vicinity. In the case of a person driving for their employment, he or she may be motivated to override the need for safe driving behaviour in order to meet performance requirements in their work especially if there is an incentive for doing so. The issue for those attending driver training is around their motivation to change their driving behaviour. This needs to be driven internally rather than through factors such as enforcement.
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